As seen in
Swim instructor crouched at pool edge demonstrating catch position, morning light turning pool surface to hammered silver
Private Swim Instruction · New York City

The Swim Lesson
You've Been
Putting Off.

Eight private sessions. Backyard pools and rooftop lap lanes. Adults, children, and triathletes — all in the same city, all starting this week.

Client 1
Client 2
Client 3
Client 4

4.9 · 147 students since 2019

Lesson Packages

Choose your lane.

Three packages built around how you swim now and where you want to be in eight sessions.

Most Popular

Intensive

$285per session · 8-pack
Session length60 min
FormatPrivate 1:1
Total sessions8 sessions
Pool locationYour pool
Video stroke analysis
Between-session drills PDF
Race-day pacing plan
Open water technique
Trisuit fit & wetsuit advice
Parent progress reports
Skill assessment sessionIncluded
Reschedule policy24h notice
Portrait of Margaret Holloway

Margaret Holloway

Chief Financial Officer

Upper East Side

I'm a CFO. I run a team of forty people. I could not put my face in the water. By session three I was doing laps.

Portrait of Daniel Kim

Daniel Kim

Parent of Oliver, age 7

Park Slope, Brooklyn

My son Oliver swam his first unassisted lap on session five. He cried. I cried. His instructor just smiled like he'd seen it a hundred times.

Who It's For

Three swimmers.
One methodology.

The same principles of breath, body position, and efficient movement apply whether you're five or forty-five.

Adult swimmer practicing freestyle in a calm indoor pool with lane markings
Adults

94%

of adult students complete all 8 sessions

You swam once. You stopped. Now it matters again.

  • Water comfort from session one — no deep-end pressure
  • Breathing technique before any stroke mechanics
  • Pool access at your building or a partner facility
  • Sessions before 7am or after 7pm to fit your calendar
Young child learning to swim with instructor assistance in a bright pool
Children

7

average age of first unassisted lap

Confidence in the water. Before the fear sets in.

  • Ages 4–12, matched to developmental stage
  • Saturday and after-school slots available
  • Parent progress report after every session
Triathlete swimmer in competitive lane training freestyle with focused technique
Triathletes

4:12

avg. swim split improvement after 8 sessions

Shave four minutes off your swim split.

  • Video analysis of current stroke in session one
  • Race-day pacing plan built around your target time
  • Wetsuit and open-water technique included
  • Ironman, 70.3, and sprint distances all covered
Portrait of Rachel Bernstein

Rachel Bernstein

Ironman Finisher · Age 44

Tribeca, Manhattan

I finished Ironman Lake Placid with a 1:04 swim. My coach said it was the best he'd seen from an age-grouper with my background. Eight sessions.

Free Download

The 8-Week Swim Roadmap.

An illustrated PDF that maps the progression from water comfort to full stroke confidence. Find exactly where you are and what closing that gap looks like.

Pages 1–2

Where You Are Now

A self-assessment ladder: twelve indicators from "I avoid pools entirely" to "I can swim 400m without stopping." Most adult beginners land between levels 2 and 4.

1
Avoids water entirely
2
Comfortable standing in water
3
Can float on backMost start here
4
Submersion without panic
5
First assisted lap

Levels 6–12 continue in the full PDF…

Pages 3–4

The 8-Session Map

Session by session: what you practice, what you master, what carries forward. The progression is non-negotiable — skipping steps is why adult learners stall.

1

Water comfort + breath control

Face submerged 5 seconds

2

Flutter kick + body position

Horizontal float, 10m

3

Arm pull + timing

First 25m of freestyle

4

Bilateral breathing

Breathing every 3 strokes

Sessions 5–8 continue in the full PDF…

Get the Roadmap. Free.

The illustrated 8-week progression guide. Sent immediately — no sequence, no upsell.

No spam. One email with the PDF attached. That's it.

What's inside

  • 12-level skill assessment ladder
  • Session-by-session 8-week plan
  • Illustrated stroke mechanics guide
  • Breathing drill reference sheet
  • Open water preparation checklist
Zero Commitment

Thirty minutes.
Poolside. Free.

A 30-minute evaluation at your pool or a partner facility. You swim, I watch. You leave knowing exactly what's holding you back and what eight sessions would do.

Available Slots

March 2026

🏊30-min evaluation
📍At your pool
💬No sales pitch
🔒No credit card required
📧Confirmation in 2 hours
↩️Cancel anytime

What happens in 30 minutes.

01

You swim as you normally would.

One or two laps, whatever feels natural. I watch without interrupting.

02

I tell you exactly what I see.

Three or four specific observations. No jargon, no hedging. Where technique is costing you time or comfort.

03

We map the gap.

I tell you where you fall on the 12-level ladder and what closing that gap looks like in eight sessions.

04

You decide.

Book a package, take the roadmap home, or just leave knowing more than you did. All three are fine.

Portrait of James Whitfield

James Whitfield

Partner, Whitfield & Associates

Battery Park City

The assessment itself was worth it. He watched me swim one lap and told me three things that changed everything. I booked the full eight sessions before I'd dried off.

A note from the instructor

“I have one open assessment slot most weekdays before 7am. I keep it that way deliberately. This isn't a volume business. It's eight sessions, done right, with someone who actually wants to swim.”

Swim instructor portrait

Marcus Webb

USMS Certified · 7 years private instruction